Campbell & Jones implements sustainability campaign for Jelmoli

The Zurich department store Jelmoli has launched the "Green Act" in 2021. The strategy is intended to consolidate sustainability as an essential value within the company and to continue through future partnerships and activities.

With the "Green Act," the omnichannel department store wants to assume social responsibility and has appointed Karen Fleischmann as a sustainability ambassador as part of the initiative.

Together with Fleischmann, sustainability is to be lived and passed on in the long term and beyond shopping. Thus, on "Green Act Day," which will be held on Saturday, March 26, 2022, various events, innovations and products will be brought to life at Jelmoli.

The campaign by Campbell & Jones is intended to promote "Green Act Day" to customers and at the same time to pay tribute to Jelmoli's manifested sustainability strategy.

With the statement "We Act Green" Jelmoli wants to show responsibility and draw attention to the topic. The subjects with ambassador Karen Fleischmann, photographed by local producers, are intended to highlight the importance of proximity and trust in regional partners, as well as the relevance of the increased use of regional products at Jelmoli, in addition to a modern visual world. This message runs through the entire production, from the content of the subjects to the outfits and locations.

Various subjects will be played out in moving image and still format on the most important social media channels starting next week.

Responsible at Jelmoli: Cécile Moser (Head of Marketing & Communication), Carmen Hirzel (Content Lead), Martina Piechocinski (Digital Marketing Management). Responsible at Campbell & Jones: Chelsea Horiuchi, Marc Steimer, Oscar Martin (idea, concept and implementation). Responsible at Neighborhood Productions: Josy Le (DoP), Bon Wongwannawat (Photography), Giada Giorgio (Hair & Make Up), Daniela Correia (Styling). Responsible at Clockwork Digital: Sandro Jungi (Founder).