Bühler&Bühler creates new campaign design for Checkpoint Zurich
Bühler&Bühler has developed a new campaign design for Checkpoint Zurich that is intended to serve as a foundation while still fitting into the visual concept of the other Checkpoints in Switzerland.
Checkpoint Zurich is a health center for gay men and other men who have sex with men. Among other things, they also advise trans men and carry out prevention work.
As the company decided to give itself a new image for its prevention and client work in 2019, Bühler & Bühler developed a text-based design with a well-known song title as the headline - in combination with the appropriate resolution as a reference to the services of the checkpoint.
"The challenge was to be able to quickly realize a wide variety of implementations in everyday life and still be independent. Elaborate subject research is not possible, so a pure typography solution was the obvious choice. The chosen design radiates its own visual identity even without a picture element," says Raphael Bühler, CEO and partner of Bühler & Bühler.
The campaign is used on posters, flyers, banners, moving screens, various gadgets and internal applications such as business cards or name badges.
Responsible at Checkpoint ZurichBastian Baumann (Head of Checkpoint Zurich); Simon Drescher (Project Manager); Oliver Vrankovic (Prevention); Silas Schneider (Prevention). Responsible at Bühler&BühlerRaphael Bühler (CEO & Consultant); Doris Bühler (Creative Director); Salvatore Viola (Designer); Rebecca Knobel (Text & Concept).
