Wirz lets ibexes do spring cleaning: Book and expansion of the online platform
The fourth children's book from Graubünden continues the best-selling series: The spring adventure featuring the ibexes Gian and Giachen rounds out the four seasons and kicks off this year's family campaign for the Alpine canton.
The stories are accompanied by the interactive platform "Kinderwelt" as well as radio plays. The plot: Spring is coming in Graubünden. As every year, Gian and Giachen and the other animals of the mountains gather for the big spring cleaning competition. The winner is guaranteed a place on the coveted Goldwiesli. Of course, the ibexes give their all. But already after the first discipline, the little chamois Lena bursts into tears because she did not win the stage. So Gian and Giachen take her into their horns team without further ado. It turns out that with fairness and team spirit, everything succeeds.
Amélie Jackowski's illustrations once again take little readers to the fantastic mountains of Graubünden, where spring is breathtakingly beautiful.
"With our children's books and our children's world, we bring Graubünden into the children's rooms," says Yves Luetolf, Director of Marketing at Graubünden Ferien. Together with their parents, the children enjoy the adventures of Gian and Giachen. Thanks to the link to real locations in Graubünden, vacations and stays in the home of the two ibexes are inspired at the same time.
Kinderwelt - the inspiration platform for families is being expanded.
On the interactive platform, families can further discover the play locations of the children's book. The animated drawings from the book entertain and playfully refer to a wide range of family activities.
The children's book Gian und Giachen und der grosse Frühlingsputz is now available online and in stores.
Responsible at Graubünden Ferien: Martin Vincenz (CEO), Yves Luetolf (Head of Marketing), Marc Held (Senior Marketing Manager). Responsible at Wirz: Alain Eicher (creation); Fabian Nold, Janna Löhr (consulting). Responsible at NordSüd Verlag: Andrew Rushton (Deputy Managing Director/Associate Publisher), Andrea Naasan (Proofreading/Editorial Department); Illustration: Amélie Jackowski.
