Bühler & Bühler creates a magical mailing for Swisscom
In December 2023, Swisscom customers had a variety of offers and discounts to discover. The lead agency, Bühler & Bühler, packaged this good news into a direct mail campaign—complete with a surprise.
In addition to the promotions, Swisscom's festive greetings include a gift set of detachable glass markers made from sustainable paper. These helpful eye-catchers are designed to delight social gatherings where drinks are often mixed up. In this way, Swisscom wants to provide the necessary overview, conversation topics and the best connection beyond the best network.
"Mailboxes are fuller again during this time, but the content is not always substantial. Nobody is waiting for generic, loveless promotional flyers. Personal measures with added value and an appropriate story attract attention," says Chief Creative Officer Doris Bühler, explaining the agency's understanding of dialog campaigns.
Responsible at Swisscom: Alexander Möckli (Head of Campaigning); Anna Filippova, Stefan Hollinger (Interaction Marketing Manager). Responsible at Bühler & Bühler: Vasco Bickel (Art Direction); Doris Bühler (Creative Direction); Sarah Loosman (Design & Concept); Doelkar Monkhar (Consultant); Joséphine Rohrer (Text & Concept).
