Brinkertlück renews branding for Mondaine
Brinkertlück has designed a global campaign for the watch brand Mondaine. The agency was responsible for the strategy, the central concept, and the production of the campaign assets.
The Swiss watch brand's expansion into Norway and the changing demands of its target groups prompted a complete rebranding of the brand to give it a more contemporary look. During the year, Mondaine will be available in more than 50 new locations in Norway. The claim: "As iconic as you." The campaign launched online in April and will be seen throughout the year in Norway and Switzerland with OOH/DOOH, social media and various PoS measures.
The history of the brand as well as the visual familiarity of the "station clock" were also taken up by Brinkertlück in the new campaign design. Thus, the current and new watch collections are presented on a stage based on the packaging of the legendary pocket watch. Likewise, whenever possible, the iconic dial and the unique red hand have been played with. Furthermore, the colors red, white and black remain very present. In order to also appeal to a younger target audience and to optimally present new collections, the color fan was expanded to include additional shades.
