BrinkertLück Creatives launches the "Zürich Weeks" for Zürich Tourism
Zürich celebrates the "Zürich Weeks". This is the campaign with which Zürich Tourism wants to invite guests to the city on the Limmat this summer. The campaign was created and implemented by BrinkertLück in close cooperation with all participating hoteliers in the city.
"The most important thing about this campaign is the word 'Together'. Together, Zurich hoteliers have launched their offer. Together they have gone to Lake Zurich to spread their optimism for a terrific summer. Together, they want to give guests in Zurich a wonderful time," explains Brinkertlück founder Dennis Lück. "All of them have had a dry spell. Everyone wants to get out again, and that's exactly why it's so important right now to send a big signal of confidence and joy in the city and region of Zurich."
To kick off the summer campaign, representatives of 75 Zurich hotels gathered on Tuesday for a "crisis meeting" in Lake Zurich. In full professional gear, they exchanged views and took in the atmosphere of the city of Zurich from a visitor's perspective. Finally, the secret of the summer offer was revealed by Zürich Tourism and the participating hoteliers.
During the campaign period, since the beginning of June until August 31, the bargain offers are available on Zuerichweeks.ch bookable. In four classes - Eco, Medium, Premium and Luxury - four nights in a double room for two people, including breakfast, are available from CHF 499. On the landing page created for the "Zürich Weeks", Zürich Tourism now provides a wealth of information as well as tips for the perfect city break. "The website is the perfect place of inspiration for guests who didn't have enough time to immerse themselves in the city during their last visit to Zürich and for anyone who has just discovered city travel in their own country," explains Nathalie Lüthi, Head of Marketing at Zürich Tourism.
