Boxx eyewear campaign added to Lürzer's archive
For its current campaign, «The Art of Good Vision,» created for the specialty optical store Boday Bulloni, the Boxx agency has been honored with inclusion in the latest issue of Lürzer’s Archiv.
The optician store has been one of Boxx's clients since the agency was founded. Over the years, the agency has already had the privilege of designing several appearances for Boday Bulloni. The current poster series "Die Kunst des guten Sehens (the new art of sight)" has now been included in the latest edition of Lürzer's Archive in the retail category, an honor for the agency, which is now based in Bern. As part of the current campaign, signed silkscreen prints were also auctioned off at a vernissage to benefit a non-profit organization.
