Brandlook develops digital campaign for EWL
EWL Energie Wasser Luzern and the branding agency Brandlook Identity & Design have launched the «Luzern verbunden» campaign.
In order to actively promote the local network and the range of products and services in the telecommunications sector via digital channels, Brandlook designed and implemented the "Luzern verbunden" campaign. The focus of the campaign is to promote the image as a regional service provider also in the telecom sector, as well as to expand the market share. With the Lucerne fiber optic network and the telecom services offered with it, ewl ensures that "Lucerne is connected". But ewl also focuses on its own ties to the city of lights, so it is "connected to Lucerne" in two senses.
Using geo-targeting and HTML5 display ads, the different target groups are addressed geographically and specifically without wastage. A landing page was created to enable precise measurements.
Responsible at EWL: Loredana Andreoli (Head of Marketing and Corporate Communications); Joshua Herzog (Project Manager). Responsible at Brandlook Identity & Design: Verena Grupp (art director, strategy, concept and design), Sandro Mirasolo (photography).
