Brandkitchen supports the Swiss coffee culture
On behalf of UCC Coffee Switzerland, the agency Brandkitchen has launched a campaign designed to help the Simonelli Youth Academy establish itself in Switzerland. The campaign also aims to draw the attention of young coffee talents to the Academy.
The partnership between UCC Coffee Switzerland and the Simonelli Youth Academy aims to promote Swiss coffee culture. The Academy is coming to Switzerland this summer and now wants to discover and promote young coffee talents here too. The Brandkitchen agency has developed a new image for the UCC and the Youth Academy.
The campaign is intended to tie in with Ucc's brand image and, in addition to promoting baristas, also aims to present the company as contemporary.
To this end, the appearance of the coffee provider was refreshed. In addition to publicizing the first Youth Academy in Switzerland, the focus was also on the graphic implementation of the application process. An A5 teaser flyer announces the Youth Academy in Switzerland.
In addition, another flyer folder was created with an application folder and three further flyers. The social media communication consists of four static and three moving images, which are used on Facebook, LinkedIn, Instagram and Vimeo.
Responsible at UCC: André Eiermann (Marketing Director). Responsible at BrandkitchenPeter Scherrer (Creative Director); Jakub Deja (Art Director); Raša Toković (3D Artist); Stefanie Bachmann (Graphics); Gabriella Nguyen (Consulting); Zhelyana Zigerlig (Project Management).
