Brack.ch realizes first Christmas film
The online retailer Brack.ch is now also joining the fray in what is arguably the most highly anticipated advertising category of the year by launching a Christmas video. The video is based on the new communication platform launched in September and consistently builds on the brand’s new identity.
The magic of Christmas lives primarily from the anticipation and the wonderful, naive reverie that wishes often come true as if by magic. The Brack.ch Christmas film plays with an emotional highlight of every childhood in the run-up to Christmas: making your own wish list.
Where toy catalogs and newspaper ads used to be cut out, today the Internet and a printer are often used to supplement the craft materials. The film, which can be seen on TV and social media from Monday, shows how this and the inappropriately perfect timing of the postman can be turned into trenchant and beautiful storytelling.
Responsible at Brack.ch: Simon Thoma (Head of Marketing), Sandrine Knechtli (Head of Brand/Media), Michael Otto (Marketing Manager Brand/Media), Ragulan Vivekananthan (Marketing Manager Brand/Media). Responsible at Compresso: Fridolin Stauffacher (overall responsibility), Luisa Weidmann, Sascha Nadtochiy (strategy/consulting), Sean Dünki (art direction), Yannick Vogel (graphics). Responsible at Zimmermann Communications: Rolf Zimmermann (Strategy/Art Buying), Christoff Strukamp (Creative Direction), Ramon Alder (Art Direction), Florian Bieniek (Project Management). Film production: Markenfilm Switzerland, Lars Timmermann (director), Ulrik Bentzen (camera).
