Boutiq for Firstcaution: When others need to be asked
Boutiq conceived and produced a series of three TV commercials for Firstcaution that humorously demonstrate that there’s no need to ask friends and family for money to cover a rental deposit.
Firstcaution's TV commercials are part of its ongoing marketing campaign aimed at raising awareness of the company's products and services. The three-part series is designed to highlight the benefits of Firstcaution with a wink. The approach of "having to ask others," for example, if you forget your wallet, is meant to bring out the advantage of the service: The company, based in Nyon, offers a flexible rent guarantee, where customers can decide situationally how they want it: As a deposit, as a bank deposit or as a mixture of both.
Boutiq developed the ideas and concept together with Lukas Wietlisbach and Tobias Röben and implemented them with director Julie. The TV spots will be seen immediately on TV and online on Firstcaution's website and on various social media platforms, accompanied by banners and static visuals.
Responsible at Firstcaution: Céline Frey (CEO), Delphine Prost (Brand Manager), Sacha Prost (Digital Advisor), Nicole Zintl (Digital Marketing Manager). Responsible at Boutiq: Chantal Gugger, Sören Schmidt (Exec. Producer), Julie (Director), Lukas Wietlisbach, Tobias Röben (Concept), Luka Trajković (DoP), Julie (Editing), Unsere Farben (Color Grading), Bloop Sound and Music (Dubbing), Martin Sautter (Post Production), Paula Patocka (Photography). Responsible for Wavemaker: Stefania Parnigotto, Huw Jones (Client Lead), Prisca Meylan (Account Manager).
