Bold enhances QoQa's perspective
New glasses, new perspective: The campaign for the QoQa shopping app is entering its next phase. Featuring fresh visuals and a tried-and-true theme, the ad creative from the Bern-based agency Bold is now running throughout Switzerland.
The QoQa platform in French-speaking Switzerland maintains a lively community and, true to its motto "Shopping pearls for those who see through", offers new, limited offers every day.
Bold launched the communications presence for QoQa last year in order to take off beyond the French-speaking part of Switzerland. (Werbewoche.ch reported). Now the campaign is going into the next round. Back on board are the catchy rose-colored glasses as a visual bracket.
For the next wave, the agency has adjusted the visuals. The focus is now also on the broad range of products offered by the curated app: from wellness to wine, from watches to vacations. In the subjects, QoQa employees again appeared in front of the camera as models.
The refreshed advertising media pick up the target group in a strategic choreography across various channels and instruments. The new subjects can be seen as part of the ongoing online campaign and on DOOH measures in public spaces.
Responsible at QoQa Services: Nina Bühlmann, Line Labie, Mathieu Pereira, Christoph Karcher. Responsible agency/video production: Bold. Photography: Fabian Hugo.
