Bold and Visana get along
The end of the year is traditionally a time for change in the insurance industry. Visana has therefore chosen a new communications service provider. Following a successful pitch, Bold is now the new lead agency for the Bern-based health insurance company. The first joint campaign will launch in May.
The focus of the new implementations is the claim "We understand each other". At Visana, customer proximity is more than just a brand promise: The company lives the attention to and understanding of their insured in all areas of life. Accordingly, the claim in the subjects adapts to the various values and insurance needs.
On Air from the beginning of May
Visana's spring campaign will be in action throughout Switzerland from Monday. With a broad media offensive, the implementations show up on various OOH and dialog measures. Flanked by a wide-ranging online strategy with targeted, user-oriented digital advertising media.
Mujinga and Chrigu back at it again
Visana's brand ambassadors will be on board for the spring campaign as well as in the future. More is not yet being revealed. From June, a special activation campaign will be launched around sprint world champion Mujinga Kambundji and wrestling king Chrigu Stucki.
Responsible at Visana: Maurizio Della Mura (Head of Customer Journey Management), Esther Trüssel (Marketing Communications Specialist), Franziska Lehmann (Marketing Communications Specialist), Matthias Lanz (Marketing Communications Specialist), Michèle Leu (Online Marketing Specialist). Responsible agency: Bold. Photography: Simon Opladen. Media: TW Media, Attackera.
