Bold and GVB swear against natural hazards
There are two options when it comes to cloudburst: Cursing and making your displeasure known. Or help protect your home against damage. Bold's new campaign for Gebäudeversicherung Bern GVB does both.
The GVB has set up the Natural Hazards Unit. It supports the people of Bern in protecting their homes from storm damage. With practical tips, advice and support contributions for protection against natural hazards. A campaign is now to communicate these offers widely.
Weather curses in dialect
Whether hail, storm, rain or bad weather in general: the key visuals of the current 360-degree campaign expressively take on the travails of bad weather. The subjects curse the weather in broad Bernese German as well as in French.
Multi-channel campaign at the start
Starting on Monday, the subjects will be seen in the canton of Bern on billboards, print, DOOH and online measures, as well as on regional radio. A landing page and various direct marketing and social media measures will ensure dialog. In terms of live communication, the specially designed event trailer with information and entertainment is also on the road.
Responsible at GVB: Daniel Hofer, Communications Team. Responsible agency: Bold. CG Artist / Image Editing: Linus Schneider, Deny Fousek. Recording studio: Nice Noise.
