Bodin and Burkhard launch "EnableMe

In December, the MyHandicap Foundation launched the portal EnableMe was published. On the one hand, this is to create new content and technical foundations for a global use of the platform and, on the other hand, to focus on the strengths and abilities of people with disabilities with the new name.

Thanks to the support of the contributors as well as various media houses and partners, the offerings of the MyHandicap Foundation as well as its portal Enableme.ch be made accessible to an even wider public.

The relaunch campaign focuses on what sets EnableMe apart: People living with disabilities or chronic illnesses and their questions about related topics. "Living happily despite anxiety disorder?" is what Nicole P. wants to know, for example, her question captured in EnableMe's signature speech bubble. These and six other questions represented by long-time community members are intended to motivate people to make their own inquiries or to help find solutions.

The idea for the campaign was developed voluntarily by advertiser and MyHandicap foundation board member Frank Bodin, and the measures were implemented by art director Chris Burkhard. Alberto Venzago photographed the protagonists.