Bodin.consulting and Converto open doors at Globus
When the doors open at Globus, the wide variety of exclusive brands and products invites customers to marvel and explore. Creating this feeling among consumers was the goal of a digital awareness campaign developed by Bodin.consulting in collaboration with Converto.
A simple animation idea should make you want to enter the Globus world: The Globus logo becomes an opening door behind which, in short sequences, a wide variety of products from the different worlds can be discovered. The advantage of this modular and flexible mechanism: The products can be programmatically put together for the most diverse target groups, determined by age, gender, preferences and purchasing power.
Video ads, dynamic display ads and social media placements were used. Only large-format placements were used to give the messages plenty of space. Converto Dynamics is one of five advertising solutions that Converto develops and provides for its customers, in addition to Augmented, Cookieless, Crossmedia and Reach. It includes dynamic advertising for various formats of display ads for all devices and also DOOH and also dynamic video ads where content can be exchanged into dynamic.
According to Converto, the campaign achieved a visibility of over 80% in the target group and an equally high view-through rate for the video ads. In addition, high click-through rates of up to 4.5% were achieved, even though there was no call-to-action in the advertising material.
Responsible at Globus: Madeleine Hermle (Director Marketing Communication), Melanie Pauli (Marketing Specialist Partner Business & Brands). Responsible at Bodin.consulting: Frank Bodin. Responsible at Converto: Kim Engels (CEO Converto).
