Bodin.Consulting: Campaign with brains for Swiss month
"Schweizer Monat" has been around for over 100 years. Since 2024, the publication has positioned itself as a multimedia media house for all those who value independence, freedom and creative freedom. Bodin.Consulting provided strategic support for the realignment of "Schweizer Monat" and is also responsible for the campaign.
The journalistic concept of the Swiss month has been further developed and expanded in terms of multimedia: with a website that uses texts, podcasts and videos to make liberal content accessible to everyone and thus achieve a significantly greater reach. With events that enable unadulterated encounters. And with a printed magazine for members, which is now more comprehensive and is published quarterly under the name "Q".
"Intrawort" campaign
The slogan "For doers and thinkers" is intended to express the people who make the Swiss month wear. The campaign invites you to discover language: Some words contain another - often with an unexpected meaning and exciting connection that opens up new contexts. Bodin.Consulting refers to these terms as "intrawords". They are each marked with a question mark - the Swiss month invites you and your community to search for answers.
March issue with X-ray vision
The current March issue is dedicated to the topic of intelligence. The subject developed by Bodin.Consulting takes a literal look at the topic. The cover image also functions as an intelligence test - with the tongue-in-cheek comment that anyone who fails here can save themselves the trouble of reading on.
