Bodin Consulting brings the Swiss Illustrated closer
No other publication showcases personalities and celebrities so intimately in their private lives and in various settings as *Schweizer Illustrierte*. Bodin Consulting highlights this intimacy in its current advertising campaign.
"Closer to personalities" is in the DNA of the Swiss Illustratedn anchored. Every week, the editorial team presents people from a personal perspective. The current campaign picks up on this and shows in five subjects where the Swiss Illustrated comes closer to the personalities.
The subjects show people during SI-Reading in an everyday situation: at home, on the road, in a restaurant, getting ready to go out. The magazine itself is depicted in the image as a symbol of the personalities' lives: Thus the SI sometimes a swinger pants, sometimes a movie hat or a chef's hat.
The idea and concept of the advertising campaign came from advertiser Frank Bodin. "The Swiss Illustrated is the seismograph of Swiss society, because no other medium has such personal access to exceptional people and is therefore able to bring them closer to a broad public," explains Bodin. "This special closeness is also the idea behind the campaign. Swiss Illustrated actually holds important things of the stars and personalities portrayed in it. Deliberately, readers and their interest in people important to our society are brought into focus."
Responsible at Bodin Consulting: Frank Bodin (Concept & Idea). Production & Casting: Find A Face, Rennie Diethelm (Styling), Bigi Otto (Hair & Make up). Locations & Art Direction: Saloon Creatives, Marcel Britt, Vera Studhalter. Photography: Geri Born (Photographer Swiss Illustrated). Project Management: Martina Eith (Brand Manager Swiss Illustrated).
