Office A+O blood donation campaign asks about the first time
Blood is a scarce resource. That is why the SRK Aargau-Solothurn Blood Donation Foundation is constantly looking for new donors. The current campaign by Büro A+O is specifically designed to appeal to a young target audience.
For its winter campaign, the SRC Aargau-Solothurn Blood Donation Foundation wanted a fresh and witty approach to what is in itself a serious topic. Young people in particular were to be encouraged to donate blood. The aim was also to allay any fears they might have about donating blood.
Büro A+O from Aarau, together with its network, has implemented this brief under the title "My first time?" in a playful, gaudy and tongue-in-cheek way. In the campaign, younger and older people talk about their first time experiences. For example, Samira: "That was out of full conviction. And that hasn't changed to this day."
In addition to posters, e-panels and cinema spots, the campaign runs specifically on various social media channels. The Stiftung Blutspende SRK Aargau-Solothurn deliberately produced the campaign with partners and amateur models from the region.
Responsible at Stiftung Blutspende SRK Aargau-Solothurn: Nadja Hänni and Fabienne Schurter (marketing managers) Responsible at Büro A+O (idea, creation, implementation and project management): Andreas Ott, Aurelia Zihlmann, Janiva Wittmer. Idea, creation, copywriting: Moor.text (René Moor). Production (director, cinematography, editing)Storyflow (Florian Schindler, Roger Gloor); Photography: Cornelius Fischer.
