Blueheart advertises PostBus tickets in the SBB mobile app

Mobile ticketing - i.e. buying public transport tickets via an app - offers many advantages. PostBus is also increasingly relying on the digital options for purchasing tickets - including an app that many people in Switzerland already have on their cell phone: the SBB Mobile App.

The Aarau agency Blueheart has supported PostBus with a campaign to further publicize the possibilities of mobile ticketing. The focus is on two options: buying tickets via a timetable search and the impressively simple "EasyRide" function, which allows passengers to simply swipe to check in, travel to their destination and then swipe to check out again. The cheapest fare is calculated automatically.

As part of the campaign, two 40-second videos were designed and produced - one in German and one in French. These show the purchase process via the SBB mobile app wrapped up in a short story. The material was also used to create 10-second social media story ads, YouTube TrueView ads and Livesystems screen videos. Hanging boxes in the Postbuses are also used to draw attention to the two mobile ticketing options.

Responsible at PostBus: Pasquale Arleo (Marketing Communication and Cooperation Specialist); Adrian Garbely (Project Manager / Business Analyst Pricing Systems and Sales). Responsible at Blueheart: Hanno Lietz (CD text / concept); Anne Hintermann, Izabela Carona (graphics); Emanuel Schweizer, Izabela Carona (filming and editing); Kristin Enzler (consulting).