Blueheart sets the scene for Work Life Aargau
Work Life Aargau aims to draw the attention of skilled professionals to companies in Aargau. The Aarau-based agency Blueheart has developed a heavily digital campaign to raise awareness of the platform among a broad target audience.
Competition for qualified specialists is constantly increasing. For Aargau as a canton between the urban centers of Zurich, Bern and Basel, this manifests itself in a special way: Over 110,000 skilled workers commute out of Aargau every day. The skilled labor and image platform Worklifeaargau.ch raises the profile of Aargau companies and offers them an opportunity to present themselves as attractive employers with a company portrait.
The various target groups - commuters, young potentials, single professionals, part-time workers, etc. - are specifically addressed and referred to the platform with target group-controlled programmatic ads and social media ads on the Facebook, LinkedIn and Instagram networks. An advertising and poster campaign is also being planned for spring 2021 in order to also target offline channels.
Responsible at the Work Life Aargau association: Marietta Frey (Managing Director), Michael Seiler (Project Manager). Responsible at Blueheart: Olivier Kilchherr (CD Art), Hanno Lietz (CD Text/Concept), Nicolas Renzen (Project Management Digital), Marianne Kieser (AD), Gregor Meyer (Consulting), Reno Meier (Programming), Claudio Heller (Post Production and Image Editing). Photography / moving image: Michel Jaussi.
