Blueheart implements campaign for SWL's fiber optic network

The Blueheart agency has launched a campaign for SWL Lenzburg's fiber-optic network.

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SWL offers services to local corporate and private customers in and around Lenzburg. This also includes the area of fiber to the home (FTTH), which is playing an increasingly important role. With a nationwide fiber optic network, around 90 percent of all properties should be able to enjoy a lightning-fast connection for Internet, TV and telephony by 2020.

Under the motto "Your connection to the future", Blueheart's campaign dramatizes the development of fibre optic technology. It shows striking buildings from the Lenzburg region, such as the Widmi development or the Hero administration building, which are each connected to the local fibre optic network - symbolized by an oversized cable.

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Responsible at SWLMarkus Blättler (Managing Director); Sonja Kreis (Head of Corporate Communications). Responsible at BlueheartOlivier Kilchherr (CD Art); Hanno Lietz (CD Text/Concept); Janine Simmen (AD); Nicolas Renzen (Consulting). Photography: Beni Basler.

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