Blueheart launches campaign for timetable change for PostBus Switzerland
The Aarau agency Blueheart was commissioned to design a campaign for the communication of PostBus Switzerland's annual timetable change.
Blueheart developed a highly recognizable key visual for the campaign. The key visual in the form of a PostBus alarm clock is a reminder of the timetable change date, which should not be missed or overslept under any circumstances. This short, crisp and informative reminder is intended to stick in the minds of commuters and public transport travelers and to be encountered from time to time on the road or on social media.
In addition to the trilingual, national poster campaign, digital measures were also implemented for screen advertising, social media ads and a microsite. Blueheart also produced a short, informative video for online measures in particular.
Responsible at PostBus SwitzerlandDiane Zimmermann, Myriam Fontana (marketing communication specialists). Responsible at BlueheartOlivier Kilchherr (CD Art); Hanno Lietz (CD Text/Concept); Janine Simmen (Graphics); Anne Hintermann (Realization); Claudio Heller (Animation); Nicolas Renzen (Consulting).
