Blueheart promotes the most read newspaper in Switzerland
According to the WEMF readership study «Mach Basic,» it is the most-read newspaper in Switzerland on weekends. CH Media commissioned the Aarau-based agency Blueheart to run an advertising campaign.
According to Mach Basic 2022-2, the Switzerland at the weekend with a circulation of 376,976 copies and 990,000 readers, is the most widely read newspaper in Switzerland. It is published in 26 regional editions and optimally covers the areas of northwestern Switzerland, central Switzerland and eastern Switzerland. An attractive platform for advertisers who value a quality medium with high reach.
The Blueheart agency was commissioned by CH Media to develop a new campaign for the advertising market, with readers at the center. Four print subjects were implemented for the trade media, the in-house media and online banners.
Responsible at CH Media: Paolo Placa (Advertising Market Manager). Responsible at Blueheart: Olivier Kilchherr (CD Art); Hanno Lietz (CD Text/Concept); Claudio Heller (Photography); Kristjana Lleshaj, Frédéric Renzen (Consulting).
