Bitpanda launches Europe-wide cross-channel campaign: "If crypto, then Bitpanda"
With its new cross-channel campaign, «If Crypto, Then Bitpanda,» Bitpanda is strengthening its strong position in Europe. The campaign targets specific markets with locally tailored content and features well-known brand ambassadors from the worlds of sports and entertainment.
Bitpanda has launched an extensive cross-channel campaign in Europe to further consolidate its strong position in the crypto sector. The campaign, titled "If Crypto, then Bitpanda", targets European markets and is supported by localized content that reinforces trust in the brand and its promise. The focus is on providing customers with a first-class and reliable user experience.
The campaign's brand ambassadors include celebrities such as FC Bayern Munich, AC Milan, Olympic champion Antoine Dupont, tennis player Dominic Thiem and Swiss tennis legend Stan Wawrinka. Influencers such as Caro Daur and Isabelle Ithurburu are also supporting the campaign, which is being played out on TV, digital platforms and social media as well as via out-of-home channels.
The year 2024 brought significant growth for Bitpanda with over 5 million users and new institutional partnerships with banks such as Deutsche Bank and Raiffeisenbank. The cross-channel campaign aims to further accelerate this growth and position Bitpanda as the first choice for crypto investments in Europe.
Bitpanda is a European investment platform that enables users to invest in various financial products such as cryptocurrencies, shares and precious metals. The company was founded in Vienna in 2014 and is now one of the leading fintechs in Europe.
Eric Demuth, co-founder and CEO of Bitpanda, explains: "Our campaign shows that Bitpanda, as the market leader in Europe, enjoys people's trust. With strong partners and ambassadors, we want to further facilitate access to investing and help shape the financial world of the future. Our motto is clear: if crypto, then Bitpanda."
