Goths also save as a family at Galaxus Mobile
In a recent campaign, the online retailer Galaxus uses new visuals depicting people from different walks of life to show that everyone can save money as a family with Galaxus Mobile.
Galaxus Mobile is taking its cell phone subscription campaign to the next level with the "Family + Friends" savings option. The message: at Galaxus Mobile, no one has to be related by blood to be considered a family and save money. Because no matter who joins a Galaxus Mobile family, the price of CHF 19 per month is reduced by one franc for each additional member, down to CHF 15 per month. This is exactly what the campaign calculates strikingly for the number of people shown.
The cast for the various subjects comes from very different milieus, but always from real life - from roller derby girls to poodle fans or retired art lovers to the Swiss goth scene. In addition, the design elements were given a further polish to bring Galaxus Mobile even closer to the parent brand in terms of visual perception.
The new motifs can be seen in German-speaking and French-speaking Switzerland until April 7, 2024 on posters, in DOOH and in various online formats to suit the young mobile target group.
