Basel reads the BZ
The Basel-based agency Crossfive has developed the new multichannel campaign «Basel Reads the BZ» for the BZ Basel. Through posters, TV commercials, radio spots, and print ads, the campaign highlights the newspaper’s regional ties and close connection to Basel.
Because one of the strengths of the BZ lies in regional reporting. To achieve this, the journalists get up close and personal with the population every day. The editorial offices in Basel and Liestal strengthen the newspaper's local roots and thus its credibility.
Responsible at AZ Medien: Zaira Imhof (Head of Marketing), Claudia Maeder (Marketing Manager User Market); at Crossfive Werbeagentur: Martin Wyss, Gabriel Körte, Clara Mangold, Michel Kaiser, Alex Stürzinger.
