Bank Cler Zak: A Wall Street Parody for the Zurich Film Festival

Bank Cler Zak Aims to Create a Movie Theater Atmosphere

With Zak, Bank Cler’s neobanking app, anyone can become an investor. With «Zak Invest,» launching in early 2026, users will be able to trade more than 12,000 stocks, ETFs, and other funds on the world’s major stock exchanges directly from the app. To promote the offering, Bank Cler, in collaboration with Neu Creative Agency, has developed a special campaign centered around the Zurich Film Festival.

In addition to the main campaign launched earlier this year, Bank Cler is focusing on targeted activations to embed Zak Invest in the target audience’s daily lives. The current campaign uses the Zurich Film Festival and the cinematic atmosphere enjoyed by movie fans as its context.

A Humorous Tribute to a Classic Film

The campaign playfully draws on a thematically relevant film genre and applies its visual language to the topic of investing. The out-of-home campaign can currently be seen around Zurich’s Bellevue and plays on the expectations of moviegoers during the festival.

This initiative demonstrates how Bank Cler is using situational storytelling to attract new target audiences for its investment product. By linking the campaign to a locally rooted cultural event such as the Zurich Film Festival, the bank aims to increase the campaign’s visibility in urban areas.

Gregor Eicher and Debora Gassmann from Bank Cler were involved in the project. At Neu Creative Agency, Simon Rehsche, Sandy Pfuhl, Nico Ammann, and Fabienne Schoberth were responsible for the project. The photography was by Lukas Maeder, and phd handled the media planning.

Responsible at Bank Cler: Gregor Eicher, Debora Gassmann. Responsible at Neu Creative Agency: Simon Rehsche, Sandy Pfuhl, Nico Ammann, Fabienne Schoberth. Photographer: Lukas Maeder. Media: phd.