FOPH and Rod launch "Together" solidarity campaign
The Federal Office of Public Health FOPH and Rod Kommunikation have activated more than fifty personalities from business, culture, entertainment for the solidarity campaign "Together".
The campaign "How to protect ourselves" on hygiene and behavioral rules against the new coronavirus enters a new phase. The Federal Office of Public Health FOPH, in collaboration with the Zurich agency, launched last weekend via social media the call to be in solidarity and act responsibly.
The campaign, which was launched by Federal Councilor Alain Berset via Instagram and Facebook, quickly spread far and wide and, according to initial projections, achieved an organic reach of more than 1.4 million on Instagram alone, thanks in part to the involvement of agencies such as Picstars, Yxterix, Kingfluencers and Promokant. From all the statements, each of which begins with the appeal "Together" or "Ensemble," "Insieme" or "Together," a moving image campaign is now being created that will be used both on TV and in various online media.
In addition to people exposed in everyday life, such as employees of Migros and Coop and nursing staff in hospitals, a long version features a large number of celebrities from business, the media, sports, culture and entertainment, each with a short statement on how everyone in Switzerland can overcome this crisis together as quickly as possible.
For the campaign, a solidarity signet was developed with a stylized Swiss cross composed of the word "We" in different languages such as German ,French, Italian Romansh, Spanish, Portuguese, Albanian, English, Serbian, Turkish, Arabic, Kurdish, Somali, Mandarin, Farsi and others.
