Hiestand bakery and IP-Suisse celebrate 30 years of cooperation
The baked goods manufacturer Hiestand has been using grain from IP-Suisse farmers for its products for 30 years. To celebrate this long-standing collaboration, the two companies launched a field advertisement in summer 2024.
The 4,000 square meter stand along the main SBB Zurich-Berne line near Rothrist was impossible to miss. The location reportedly offers a frequency of well over 50,000 train passengers per day. And despite maximum naturalness, the field advertising achieves a high level of accessibility and advertising impact.
GreenWorks, a company active in field advertising, was entrusted with the implementation. The lettering and shapes were created in nature with centimetre precision using a special English ryegrass mixture and straw and were regularly cut and maintained over the entire period from mid-May to mid-August. This meant that the 150-metre-long motif was always showing a different side.
Responsible at Hiestand Switzerland: Andreas Koller, Cornel Zimmermann. Responsible at IP-Suisse: Marina Bernhard, Sandro Rechsteiner. Responsible at GreenWorks: Thomas Stutz, Markus Wolfisberg.
