Bächli Bergsport relies on real mountain fans
Bächli Bergsport opens the summer mountain season with a series of new videos, which Evoq realized together with Filme von Draussen. No models are used, but real mountain fans like Bächli employees or athletes.
With the Evoq summer clips, the mountain sports retailer heralds the coming summer mountain season. The clips address all types of alpinism and thus appeal to different target groups. Above all, however, they want to do one thing: attract people to the mountains and awaken a longing.
In all the spots, the focus is on people: trail runners, mountain guides and hikers, but also Bächli employees or athletes such as top climber Katherine Choong - these are not models, but people who share a genuine passion for the mountains. The camera is always there at eye level, on the rope, on the ridge or at the crux.
The various summer video clips from Bächli Bergsport are now being played out on various platforms, in the stores and social media channels.
Client: Bächli Bergsport. Concept: Christian Sutter, Evoq . Creative direction: Susanne Pfäffli, Evoq. Direction, camera, editing, post-production: Tom Malecha, Films by Draussen. Graphics: Marc Hahn, Evoq.
