Bake, bake Lidl film
Unikat has realized two more spots with "Familie Hunziker" for Lidl Switzerland. They promote the freshly baked and partly handmade bread of the shopping chain.
Lidl Switzerland attaches great importance to a comprehensive range of fresh products. For example, in addition to the range of over 100 fruit and vegetable items and a large assortment of fresh meat and fresh fish, fresh bread is baked several times a day in the store's own baking stations. In addition, regional bakeries deliver handmade bread to the more than 100 Lidl stores every morning. So it's no surprise that the range is very well received throughout Switzerland. All over Switzerland? Well, one person hasn't quite noticed: Kurt Hunziker, the self-appointed head of the Lidl TV soap opera family. Although the somewhat clumsy skeptic has been much more open-minded towards Lidl for some time now, his stubborn nature also provides situational comedy in the two latest commercials. The "Hunziker Family" was launched as a TV soap platform in 2015, and meanwhile numerous individual episodes have been staged on a wide variety of topics and product fields.
Incidentally, Lidl Switzerland was voted "Retailer of the Year" for the second time in a row. The renewed medal blessing was implemented by Unikat with a guessing game.
Responsible for Lidl Switzerland: Reto Ruch (Executive Board Purchasing & Marketing); Raphael Werner (Head of Marketing & Advertising); Robert Uwira (Deputy Head of Marketing & Advertising). Responsible at Unikat: Daniel Meier, Patrick Lienert, Samo Stahler, Manuel Schnoz (creation); Claudia Imholz, Arlene Berchtold (consulting). Film production: Manifesto Films. Producer: Shannon Mildon, Charlotte Hottinger. Director: Reto Salimbeni. Edit & Motion Graphics: Tabea Bühlmann. Postproduction Supervisor: Andy Weimer. Postproduction. Coordinator: Dilia Knobel. Grading: Roger Sommer. Music: Fred Herrmann (Hitmill)
