AXA campaign continuation targets the self-employed
AXA is continuing its global campaign "the future shouldn't be a risk" and is now focusing on the self-employed. With the new slogan "being self-employed shouldn't be a risk", the insurance company addresses the challenges of entrepreneurship and shows how AXA supports the self-employed with insurance.
AXA's global campaign "the future shouldn't be a risk" is entering the next phase. After the initial focus on the risks for women, AXA is now turning its attention to the self-employed. The new campaign section with the slogan "being self-employed shouldn't be a risk" highlights the daily challenges faced by the self-employed - from gardeners and shoemakers to fitness instructors - and shows how AXA, as a partner, provides security and stability in the often risky everyday life of the self-employed.
At the heart of the campaign is an emotional film by the directing duo Hoffman & Metoyer, which humorously portrays the small and big hurdles of independent living. Accompanied by a cover version of Sonny and Cher's "I Got You, Babe" by El Perro Del Mar, the film conveys the message that self-employment doesn't have to be a risk. The commercial is complemented by a print campaign by photographer Brian Doben, which captures the everyday lives of the protagonists in authentic, optimistic images.
In addition to traditional media, AXA is focusing on interaction: a webinar on November 28, 2024 offers self-employed people insights and practical tips on protection and insurance. With formats like these, AXA shows that its products reflect a deep understanding of the professional challenges faced by entrepreneurs.
Responsible for the campaign Client: AXA EIG and AXA Switzerland. Agencies: Publicis Conseil and Publicis Zurich (creation), Wavemaker Global and Mindshare Switzerland (media)
