Australia or Eintralia? Andorra or Ausdorra?
Publicis promotes UBS personal security settings.
It is in the nature of a bank that security is a top priority. At UBS, they go one step further and even let their customers increase the security of their banking transactions. For example, individual countries can be blocked for online payments in the personal settings of Digital Banking.
To promote this feature, Publicis developed a striking campaign that communicates the innovative but rather dry topic in a tongue-in-cheek manner. In a variety of different subjects, countries are "locked" or "unlocked" through wordplay. Jamaica, for example, becomes Neinmaika, Australia Eintralien, and Andorra Ausdorra.
The series of subjects will be used on various online and offline media throughout Switzerland over the next few weeks.
Responsible at UBS: Daniel Fischer (Head of Marketing Region Switzerland), Sonja Kingsley-Curry (Head of Creative Concepts & Campaigns), Anne-Martine Beck (Project Manager Creative Concepts & Campaigns), Marc Délèze (Digital Products Distribution). Responsible at Publicis Zurich: Peter Brönnimann (CD), Jan Kempter (text), Andrea Klainguti (AD), Meret Lauener, Stephanie Galfano (consulting). Crossmedia Production: Prodigious.
