St. Jakob Park becomes Easter Play Park
From April 13 to 20, 2019, everything at the St. Jakob-Park Shopping Center will be under the motto "Great fun for the whole family". The reason: Easter. OSW created the Easter appearance. The event marketing and the decoration were developed by Emotion.company.
At numerous locations in the shopping center, visitors young and old can playfully pass the time for a whole week or compete against each other. Greetings and wishes to the Easter Bunny on a giant egg are just as much a part of the fun as "Ei love Hockey" - a special Easter air field hockey table. One of the highlights is decorating chocolate bunnies, which will be part of the program again this year on Saturday, April 20, 2019. As before, the proceeds will go to the Pro UKBB Foundation (University Children's Hospital of Basel).
OSW created a campaign in springtime green to appeal to families in particular. In addition to numerous analog games and skill challenges, this year there is a special kind of competition: a virtual Eiertütschen. You can register online in the St. Jakob Park app and try your luck at a big buzzer at the Eiertütsch stand. Numerous gift cards from the St. Jakob-Park shopping center will be raffled off. The games and fun increases the anticipation of Easter and lets you forget the otherwise ubiquitous shopping stress at this "time of year" for a short time. Emotion.company is responsible for the Easter game park activities.
This year's Easter subjects can be seen on Tele Basel, social media, as advertisements and, of course, in and around the St. Jakob-Park shopping center itself.
Responsible at the Shopping Center St. Jakob Park: Carla Paolucci (Head of Marketing & Communications), Daniel Zimmermann (Center Manager). Responsible at OSW: Michael Oswald (Creative Director), Fiona Riat (Graphic Design), Sara Steinmann (Text), Christian Imfeld, Kevin Danjuma (DTP), Nathalie Egli (Consulting). Responsible at Emotion.company: Marc Zehnder (Creative Director).
