"For the love of the village": Butcher Rottmann Bürge tells more village stories
The new Volg advertising campaign by MRB Metzger Rottmann Bürge is moving into the next phase. «For the Love of the Village» is the new central theme that guides Volg’s communications and ensures scalable content across all channels.
Scalable means here: A good village story works just as well as a headline on posters as it does as an advertisement, as a photo story on a website or - in the long version - as a YouTube video or public reportage.
The second phase of the campaign features new village stories. For example, the TV commercial "Roland", which focuses on the many local "Feins vom Dorf" specialties. Or with other unique village stories from Aeschi BE, Turtmann VS or Römerswil LU, which can currently be seen as advertisements, publicity reports or photo/video stories and, of course, on posters in Switzerland. Village stories that can only be told by those who live in the heart of the village and create real shopping experiences.
The new campaign has already demonstrated this in the first quarter: Anyone who tells one village story usually gets told two more. This is currently creating an almost infinite pool of inspiration from which MRB's creatives can draw.
On the subject: Butcher Rottmann Bürge celebrates love of the village for Volg
Responsible at Volg: Tamara Scheibli, Head of Communications/Publicity. Responsible at MRB: Christoph Bürge (strategy), Silvan Metzger, Bettina Righetto, Lara Roos (consulting), Michael Rottmann, Dominic Wirz, Janine Aebischer, Elgee Wee, Veronica Futterknecht, Oliver Spalt, Leorah Uhricek, Beat Egger, Grit Wolany (creation), Bruno Breitenmoser, Dave Guntern, Ursula Trottmann (realization/production). Rosas & Co (film). Nono Photography (Photo). The Generation Media (Media).
