For the love of the village: Butcher Rottman Bürge shows new Volg village stories
The Volg advertising campaign by MRB Metzger Rottmann Bürge is entering its second year. The campaign is intended to ensure that Volg can rapidly increase its profile as a customer-oriented retailer.
In addition to the village stories from the first year of the campaign, which were implemented as scalable content on posters, in advertisements, as photo or video stories or as publicity reports, further episodes from the Volg villages are now being added.
In the continuation of the campaign, you can find out "where every sausage drives a snowmobile", "where people let the pig out" or "where it still really stinks in the village", to quote just three of the ten new village stories.
In addition, two new TV commercials are designed to attract attention. The TV commercial "Grandpa" shows with a smile how well the Volg store employees know and appreciate their customers - even if they unfortunately only arrive after closing time. And the TV commercial "Romeo & Juliet" heartwarmingly reveals that you can find love for life while shopping at Volg.
In addition, there are now also branded checkout conveyor belt dividers in the store, which are designed to provide entertainment with short anecdotes in a playful and product-oriented way.
All advertising materials are in use immediately and throughout the year.
Responsible at Volg: Tamara Scheibli (Head of Communication/Publicity). Responsible at MRBChristoph Bürge (strategy); Silvan Metzger, Bettina Righetto, Lara Roos (consulting); Michael Rottmann, Dominic Wirz, Janine Aebischer, Elgee Wee, Veronica Futterknecht, Oliver Spalt, Leorah Uhricek, Beat Egger, Grit Wolany (creation); Bruno Breitenmoser, Dave Guntern, Ursula Trottmann (realization/production). Film: Rosas and Co Films. DirectionMartin Guggisberg. Photo: Nono Photography. Media: The Generation Media.
