Attackera launches Christmas campaign for Swiss Museum Pass
Just in time for the holiday season, the Swiss Museum Pass Foundation is launching a social media campaign in collaboration with the Zurich-based agency Attackera.
The Swiss Muesumspass Foundation, based in Zurich, aims to promote cultural diversity as well as education and knowledge in society and to communicate and disseminate these through the operation of a Swiss Museum Pass. The goals of the Christmas campaign are to make museum visits more attractive and to increase visitor frequency.
The campaign is designed to raise awareness of the Swiss Museum Pass. This resulted in social media measures flanked by Google ads.
Responsible at Stiftung Schweizer Muesumspass: Basile Boyer. Responsible at Attackera: Stephan Frey, Andrea Zelic.
