Atoll shows that Leonteq has full control
Atoll has realized a film for Leonteq. In the TV spot for the Italian market, an astronaut is supposed to symbolize the potential of the trading platform.
Leonteq is a global financial specialist headquartered in Zurich. Its core business is the production and distribution of structured investment products, and since the end of 2020 the company has had a branch in Milan. The continued demand for structured products in Italy drove the decision to intensify brand work in the market there.
To this end, the Zurich agency Atoll developed a TV spot that stylistically makes the reference to the technological in the brand's DNA, but even more illustrates the possibilities of modern financial instruments. An astronaut floats through space with his jetpack. The scene is meant to symbolize total limitlessness and at the same time the control it takes to get where you want to go. Leonteq's in-house online marketplace offers more than 40,000 structured products from a wide range of asset classes, as well as various features for their management.
The media strategy focuses on TV: the spots are used in the context of high-scoring news, sports, finance and political formats on the top 5 stations.
Linear television continues to play a central role in the Italian media landscape. At around five hours, daily consumption is more than double the figure for Switzerland and rose further with the Covid pandemic; also in the target group of wealthy middle-aged private investors.
Responsible at Leonteq Securities: Katja Karpf (Marketing & Communications Specialist), Dominik Ruggli (Head of Investor Relations, Communications & Marketing). Responsible at Atoll: Axel Eckstein, Alexander Kranz-Mars. Film production: Boutiq Films. Recording studio: Bloop Sound and Music. Media agency: Publieurope.
