App through the night with ZKB and Cash Cow Farmers
The Hamburg agency Cash Cow Farmers, which has a branch in Zurich, is launching a cross-media campaign for Zürcher Kantonalbank.
Zürcher Kantonalbank sponsors the night network of the Zürcher Verkehrsverbund at the weekend. For the young target group, it has been offering the "Nachtschwärmer" ticket for several years. This saves ZKB customers the ZVV night surcharge.
The Cash Cow Farmers team had the task of making the Nachtschwärmer offer even better known and using it more as an incentive for new customers than in previous years. Night owl tickets are booked via the mobile account app.
The core idea is a typo: The agency sends young people app through the night, so that they can really apptanzen and have appsolut fun. To save money, all they need is a ZKB account. And with a little luck, 200 night owls will get to app properly at the exclusive train concert with Pegasus, Loco Escrito and Marius Bear on September 28, 2019.
The cross-media campaign runs long-term online, mobile, out-of-home and in print. For Cash Cow Farmers, it's the first job for the new client, and for Zürcher Kantonalbank it's the first new cross-media appearance in the new corporate design.
The videos were realized with Plan B, the photo shoot with photographer Oliver Franke. The Cash Cow Farmers agency with headquarters in Hamburg and an office in Zurich was founded in 2011.
