Advertisement and online spot for ROKPA relief organization
Erdmannpeisker carried out a fundraising and branding campaign for ROKPA, a relief organization active in Nepal, South Africa, and Zimbabwe.
ROKPA is an international aid organization with headquarters in Zurich and is involved in the areas of education, medicine and nutrition/livelihoods for people in need in Nepal, South Africa and Zimbabwe. The aid organization is committed to enabling needy children, women and families to lead a self-determined life, always taking care to respect people's cultural values.
In an increasingly professionalized and highly competitive fundraising market, the aid organization needs to position itself. With the aim of attracting new donors and increasing general awareness of ROKPA, Erdmannpeisker developed a key visual to encourage direct donations via SMS.
In an activating and humane way, advertisements (which are used without a media budget) and a short online advertisement call for donations to enable children to receive an education and thus increase their chances of earning their own income.
Responsible at ROKPA: Corinna Biasiutti (Management ROKPA), Thomas Stettler (Project Coordinator Communication & IT), Tina Zaugg (Project Assistant). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Laura Fässler (Graphics and Video Animation), Felix Schregenberger (Image Editing), Sybille Erdmann, Anne Engel (Consulting)
