Andfrank and Jucan let Petrić dribble in a suit
In the current campaign for Jucan, the Andfrank agency shows how to find the right outfit for every situation.
Whether a tailor-made suit or pieces from the in-house collection - Jucan offers the perfect outfit for every occasion. Andfrank showcases this diversity in two promotional films.
In one film, former professional footballer and current TV pundit Mladen Petrić tests his outfit while practising his former profession - and declares it to be perfectly suitable. The second film follows three young protagonists in their search for the ideal look for different occasions - here too, the creative fashion minds at Jucan immediately have the perfect solution at the ready.
In addition to the two films, which can be seen on TV, as OLV and on social media, sponsorship billboards were also produced to introduce the Champions League and Europa League matches on the private channel Blue TV.
Responsible at Jucan: Johannes Ucan (owner), Tizian Scheidegger (co-owner), Lukas Gümüs (styling). Responsible at Andfrank: Ramon Alder (Creative Direction), Katie Eugster (Junior Art Director), Tobias Röben (Text & Concept), Nico Strässle (Managing Director), Florian Bieniek (Brand Director & Media), Florian Bienz (Junior Consultant). External partners: Marty-Trezzini (Production), Yves Marty (Director), Emil Maeder (DoP Campaign Films), Gianluca Trezzini (Producer), Emil Maeder, Sam Schwertfeger (Edit & Color), Jim Bezzola (Sound), Nico Drechsel (Lighting), Dunja Schwery (H&M), Lukas Wälli (DoP Sponsoring Billboards).
