Andfrank implements national allergy campaign for pharmacies
As spring approaches, pollen starts to fly. Coinciding with hay fever season, the national pharmacy campaign focused on allergies—organized for the second time by Andfrank in collaboration with the Association of Health Care Retailers (GFH) and its members—is now underway.
During the spring awakening, not only do the flowers blossom, but allergic reactions do too. In Switzerland, around one in five people suffer from such symptoms. The initiative "Your pharmacy. The direct route to recovery." initiative from the health retail sector aims to raise awareness among the population to visit the pharmacy as their first port of call for health issues.
Since March the eye-catching green campaignThe campaign, which was implemented by Andfrank together with the Bündnis Gesundheitsfachhandel association, can once again be seen on prominent advertising spaces throughout Switzerland. The recognizable design and concise claims characterize the visual identity of the campaign and get to the heart of the message: the pharmacy, the direct route to recovery.
With a media mix of offline and online, the campaign will be broadcast throughout Switzerland with a wide reach. Via traditional media such as TV, OOH and DOOH in prominent locations in Switzerland, advertisements, selected influencers, social media ads and banner ads. There is also a strong presence at the POS of participating pharmacies.
Campaign management: Association Bündnis Gesundheitsfachhandel GFH. Responsible at Andfrank (implementation/ concept/ design): Kathrin Summerauer (overall responsibility), Amelie Teufel (consulting), Tatjana Joos (consulting), Vivian Darges (graphic design), Stefanie Hagemeister (media).
