Andfrank for Tui Suisse: Feel the joy of travel with all your senses
The desire to travel begins in the mind. The current campaign by the travel company Tui Suisse and Andfrank takes up this idea. It aims to appeal to the senses, awaken longings, and spark anticipation for travel.
The desire to travel is often not about a specific place—but rather a feeling that needs to be awakened. And it is precisely this feeling that is at the heart of Tui Suisse’s branding campaign. It begins where the anticipation of a trip starts—in our minds.
Instead of focusing on traditional landscape shots, the campaign invites viewers to immerse themselves in the moment through their senses: to feel the warm sand beneath their feet, hear the sound of the ocean, or enjoy the sun on their skin.
«Travel offers a wealth of sensory experiences that appeal to our emotions and thus create unforgettable moments. Whether it’s the sight of breathtaking landscapes or the taste of exotic foods—these impressions touch us deeply and make every trip unique. With our campaign, we want to awaken a longing for such experiences and a curiosity to discover our diverse travel destinations,» says Philipp von Czapiewski, Managing Director of Tui Suisse.
The visual language focuses on sensory impressions that evoke a longing for vacation on an emotional level. Light, shadow, and carefully chosen details create an authentic and natural atmosphere, free from over-staged clichés. The result is a concept that not only captures the beauty of vacations but, above all, the longing to finally set off again.
To combine the emotional visual language with clear calls to action, the campaign unfolds on multiple levels: Out-of-Home, point-of-sale initiatives, and live activations create an impact in public spaces, while performance-driven digital advertising leads directly to bookable offers.
Contact at Tui Suisse: Philipp von Czapiewski (Managing Director), Celina Bayer (Head of Marketing), Sarina von Burg (Campaigning & Partner Marketing Specialist), Nerma Klar (Brand Manager), Jashica Jayakumar (Partner Marketing & Campaigning Specialist). Responsible at Andfrank: Vivian Darges, Katie Eugster (Junior Art Director), Ramon Alder (Creative Director), Florian Bienz (Junior Consultant), Florian Bieniek (Brand Director & Media), Nico Strässle (Managing Director), Lorenz Wahl (Image Editing). Contact at Brogleworks: Vanja Surber (Project Manager), Fredi Schütz (COO).
