Amorana and Family make Street Parade ravers smile
As part of this year’s Street Parade, Amorana and the Family agency have put up a humorous promotional poster at Zurich’s main train station. The brand hopes this will draw partygoers’ attention to its diverse range of products.
The digital posters show a hand with a rainbow dildo dancing to a techno beat. The accompanying headline: "You want nz, nz, nz and then bang, bang, bang". The message is meant to directly tell it like it is, while drawing attention to what Amorana has to offer.
As part of this activation, the new brand claim "Feel Amorana." appears for the first time, positioning Amorana as a brand for sexual wellbeing and sexual empowerment.
According to the Family agency, the reactions to the humorous poster were mostly positive. Various passers-by shared the image on social media and expressed their opinions.
As part of this campaign, Amorana has launched special Street Parade discounts and promotions. This is to ensure that the party does not end after the parade.
Responsible at Amorana: Isabelle Schmid, Vivien Wehrli, Renato Gross. Responsible for Family: Claudio Catrambone, Tabea Mader, Marion Gwerder, Jan Walser, Hanja Heuss, Vitalli Peters. Responsible at Mediaeffects: Myrtha Hafner
