Ammarkt implements SME campaign for TFP Treuhand
To promote the services offered by the Appenzell-based company TFP Treuhand, Ammarkt launched a campaign aimed at small and medium-sized enterprises (SMEs) that shows how they can be supported.
Whether baking bread, building houses, tending gardens or developing IT systems: Every SME runs a core business that the managing directors pursue with a great deal of passion and skill - if they get around to it at all. For many SMEs, the increasing administrative workload is becoming a time-consuming burden, and the core business often suffers as a result. This is where TFP Treuhand from Appenzell steps in with its strengths in accounting, payroll and much more.
The offer as well as the message are not new. It was therefore all the more important to find a way to surprise potential new customers with a fresh approach. In a first step, Ammarkt renewed the complete image of the traditional company in a two-stage assignment, as well as realizing a contemporary website and an image campaign addressed to SMEs.
"We keep the 'office stuff' off SMEs' backs so they can focus on what they do best. And also do best." From this core conceptual message, Ammarkt developed four key visuals that illustrate "the suffering" of many SMB CEOs - and also presents the solution right away: A mandate with TFP.
To ensure that four expressive scenes could be realized within a limited budget, they were not photographed but created completely virtually with CGI. Only the protagonists were staged in a single day in the studio.
Responsible at TFP: Simon Koster (Partner/Head of IT/Administration); Tobias Büchler (Partner/Auditor); Reto Mock (Partner/Tax Specialist). Responsible at Ammarkt: Thomas Bosson (Creative Direction); Guido Huwyler (Text/Concept); Hector Perez (Art Direction); Jae Erne (Art Direction); Marcel Odermatt (CEO); Bianca Jud (Consulting). PhotographyMarcel Mayer. CGITom Hillebrand, Helmut Nederegger (Atelier Rococoon).
