Ammarkt for MG: "Come fly with me"
Ammarkt is promoting the roadster with a campaign for MG. The all-electric roadster is celebrating its launch in Switzerland with a special event.
The campaign focuses on the new MG Cyberster, an electrified roadster that impresses with scissor doors, dynamic lines and a price-performance ratio that is unmatched on the Swiss market. Under the motto "Come fly with me", the campaign is being advertised on all channels: from online display ads and social media formats to a mega poster at Zurich Airport showing the Cyberster approaching the airport.
"The MG Cyberster not only takes driving fun to a new, electric level, but also stands for a bold design statement. Our task was to showcase this character effectively - and we succeeded," says Marco Hassler, Marketing Communications Manager at Astara.
The campaign combines stylistic precision with emotional charge and aims to transport the return of the iconic MG roadster into the here and now: electrified, self-confident and accessible. Entirely in keeping with the MG brand claim developed by Ammarkt: The Icon is back.
