Alpha 245 launches fourth season of minimalist jumbo spots
For the past two years, Jumbo’s minimalist TV and online commercials have enjoyed a loyal following. The Zurich-based agency Alpha 245 has produced three new commercials for the campaign.
According to the press release, the campaign is not only putting a big grin on people's faces, but is also selling out shelves in Swiss DIY stores. In the fourth season, the plot radius and the minimalist cast were expanded. The latest Do-it-yourself films show how a gerbera dies a violent death and how Jumbo makes a toddler cry and laugh.
Responsible at Jumbo Switzerland: Jérôme Gilg (CEO), Fabian Rauber (Head of Marketing). Responsible at Alpha 245: Patrick Senn, Mario Moosbrugger (CD), Joy Wolf (AD), Sylvia Kohler, Inma Mendiola (consulting), Walter Tagliaferri (overall responsibility), Plan B (film production) Chris Niemeyer (director), Niels Vije (producer).
