Alisha Lehmann Becomes Brand Ambassador for Peace Tea
Coca-Cola is teaming up with Alisha Lehmann to expand its Peace Tea iced tea brand in Switzerland. Starting August 24, the Swiss soccer player and content creator will be the face of a cross-media campaign—including a limited-edition can series.
Alisha Lehmann, Peace Tea: First Official Brand Ambassador
Coca-Cola is continuing to expand the presence of its caffeinated iced tea brand, Peace Tea, in Switzerland and is partnering with an official brand ambassador for the first time. The company has chosen Alisha Lehmann—a Swiss national team player, professional soccer player, and content creator. The partnership between Alisha Lehmann and Peace Tea will be rolled out across all channels starting August 24, 2026, and will include digital, social media, out-of-home advertising, influencer campaigns, and a strong presence at the point of sale.
Alisha Lehmann is one of Switzerland’s most internationally renowned sports figures. She has a total of more than 26 million followers on Instagram and TikTok. This makes her one of Switzerland’s most influential figures on social media and one of the world’s best-known female soccer players. As a professional athlete and content creator, she operates at the intersection of sports and lifestyle.
Cross-media campaign and limited-edition cans
Under the tagline «Your Refreshing Boost,» Alisha Lehmann will be featured across numerous channels throughout Switzerland. The campaign includes digital video formats, social media, out-of-home advertising, and influencer collaborations. A special feature of the collaboration is a limited-edition Peace Tea series featuring an image of Alisha Lehmann on the cans. According to the press release, this will make the partnership visible not only in communications but also directly in stores and in consumers’ everyday lives.
Dimitra Filippou, Senior Brand Manager at The Coca-Cola Company Switzerland, explains the choice as follows: «Alisha Lehmann is much more than just a successful soccer player. She reaches and inspires people all over the world and embodies self-confidence, individuality, and the freedom to forge her own path. This makes her an excellent fit for Peace Tea. With this partnership, we aim to further strengthen the brand in Switzerland and reach new target audiences.»
Peace Tea: Next Step in the Swiss Market
According to Coca-Cola, the collaboration with Alisha Lehmann marks an important milestone for Peace Tea in the Swiss market. The brand was launched in Switzerland in 2025—the first international market outside North America where Peace Tea became available. In Switzerland, the brand is building a distinct brand identity centered on creativity, urban culture, and positive inspiration in everyday life. Through projects such as the first VBZ tram designed by an urban artist, as well as other art initiatives in public spaces, Peace Tea has already made a visible impact.
Peace Tea is a line of low-calorie, caffeinated, non-carbonated iced teas from Coca-Cola. The beverages combine black tea with yerba mate, green coffee bean extract, and natural fruit flavors. Each can contains 75 milligrams of caffeine. The Swiss lineup includes the flavors Lively Lemon, Punchy Peach, and Mighty Mango.
Responsible at Coca-Cola Switzerland: Dimitra Filippou, Senior Brand Manager
