Aldi Suisse and content and form make for questioning faces
The new employer campaign of Aldi Suisse raises questions, among customers as well as competitors. The Zurich agency Inhalt und Form is responsible for its implementation.
At Aldi Suisse, it's not just the customers who benefit from attractive added values, but also the employees. That's bound to make some people wonder how the Swiss retailer pulls it off: "How does Aldi Suisse do it?" It's a question that Aldi Suisse and the Zurich-based agency Inhalt und Form tackle with a lot of humor in Aldi Suisse's new employer campaign.
In three spots, people are shown wondering, among other things, how Aldi Suisse manages to keep its employees so happy. They give themselves the answer, sometimes with imaginative ideas. How it's really done at Aldi Suisse is revealed in subsequent follow-up clips. But the competition also wonders about the many advantages of Aldi Suisse employees, as can be seen in three other subjects that round off the campaign in the form of display and social ads as well as OOH posters.
The national campaign can be seen on and offline throughout Switzerland since Monday.
Responsible at Aldi Suisse: David Biernath (Director Customer Interaction), Michèle Bürgi (Project Manager Customer Interaction), Angelika Sauer (Project Manager Customer Interaction). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (CD Text), Yannick Lippuner (Junior Copywriter), Paul Labun (Art Director), Hekuran Abdyli (Art Director), Caroline Minar (Graphics), Manuela Marty (Consulting), Melanie Möckli (Project Management). Responsible at Solid & Hallerfilm: Jan-Eric Mack (director), Jan Mettler (camera), Reto Trösch (set), Patrizia Jaeger (styling), Pablo Nouvelle (music), Jingle Jungle (sound studio), Wesound (audio logo). Photography: Olivier Walther (Photographer), Süsstrunk & Jericke (Image Editing), Gilles Germann/Hilton (Producer), Sabina Nussbaumer (Styling), Regula Zürrer, (Hair & Makeup), Laurids Jensen (Assistant). Module+, Ilja Tschanen (Producer). Media consulting and buying: PHD Switzerland, Nannette Passberg (Managing Director), Laura Savić (Junior Communication Consultant).
